Art direction & illustration for Marketeer magazine #240
Agency: Ivity Brand Corp Year: 2016;
Personal Illustration about the suffered moment I tame my bird Adam and became best friends.
Thanks for watching!
And thank you for visiting Adam.
EVERYONE IS CREATIVE (IN THEIR OWN WAY)
It's ungrateful to everyone labelling us (from advertising field) as creatives and don't call creatives to other distinct area.
It's a prejudice to paint any designer as an artist. And it's a prejudice to only call advertisers as creatives.
We can't be reducers by thinking that only people willing to work in a field connected to arts are creative.
We may name ourselves as creatives, but we still believe it's preposterous to appropriate that term when successful people achieved the same success, because they applied creativity into their roles, which is the same creativity as ours — in a different context.
Kids are the most creative creatures on earth. The problem is that us (adults) shape them into our society and fear them, subtracting their courage and creativity.
Basically the creative person has to find problems and discover a solution with guts and any given resources.
If we look to creativity as a small field, the world would be smaller and therefore less innovative.
Release your creativity with truthful insights and sooner or later your creation will be recognised and enjoyed.
Everyone is creative.
(Cover with Fernando Chaves for the Cover Competition of June edition 2016 of Advertising Age)
Mixed 3d with drawing
A journey through my mind...
Minimall is a small shopping center designed to be implemented in shopping centers.
[EN] In the Terrace I asked for a "bica", a glass of water and nothing else, the "bica" came quickly, but what about the glass of water ? why did it take so long?
[PT] Pedi uma bica na esplanada, um copo de água e mais nada, a bica não demorou mas e, o copo com água? Porque é que não chegou?
Shortlisted for the sardines exhibition of 2015
I AM ON CLOUD NINE (of clubs)
The Nine of Clubs suggests that you are so close to completing a particular project, beating obstacles and leave everything behind to achieve that completion.
It's the card of my birthday, the day everyone seems to like you. So if this is about me, I'll climb to the clouds until I achieve climax.
I am on cloud Nine is a proverb that basically means I am extremely happy having an heavenly experience. In this case I am extremely happy to end this cycle and start new ones.
I represented this cycle with the spiral layout, and literally, floating the character on cloud nine of clubs.
"Playing Arts is a collective art project that gathers designers and illustrators from all over the world
with an idea to express their vision of an ordinary playing card using personal styles, techniques and imagination."
Support the project via the Kickstarter campaign
3rd place in the Portuguese Young Lions Design 2014 with João Amaral.
Silkscreen print illustration of "creativity bag collection" (made by 7 designers of ivity brand corp). This is my individual contribution.
© Ivity Brand Corp and CCP
Based on Alexandre Couto story I had to illustrate a comic about Nuno Álvares Pereira (a portuguese general of success) and Playstation 4.
Personal Illustration for a friend
Creative Director: Paulo Rocha;
Photographer: Luís Mileu;
Copywriter: Pedro Pires;
Art Director: António Segurado
© All rights reserved to Ivity Brand Corp & Marketeer
Illustration of Iconic historic celebrities of Portugal (most of them from Lisbon).
September cover for Marketeer magazine.
"WOMEN ALREADY HANDLE WINE"
Creative Direction: Paulo Rocha;
Art direction & illustration: António Segurado;
Photography: Luís Mileu.
© All rights reserved to Ivity Brand Corp & Marketeer
Creative Direction: Paulo Rocha
Photography: Luís Mileu
Art direction: António Segurado
© All rights reserved to Ivity Brand Corp
There is nothing left but bread crumbs,
in this case "broa" crumbs, the portuguese bread.
Even after a hard year,
the portuguese will party no matter what.
Just bring the wine
and i'll give you some bread...
Illustration for an Angolan Insurence company
Client: Universal Seguros
Copywriting: Luis Leal Miranda
© All rights reserved to Universal Seguros and Ivity Brand Corp.
Illustration for SuperBock (major brand of Portuguese beer)
I decided to pick up the concept "U of Union", where the presence of friends was felt. I present you my Letter "U" and the pleasure of being surrounded by the happiness of the Gods of beer, which are different each other and i denominate friends. It was more about the creation of Gods for each type of beer:
Skudo is a playful, geometric and rhythmic typeface. Inspired by the portuguese shield (aka escudo), clarity and style are Skudo's safeguards. Performs amazingly in display sizes, headlines and wordmarks. Featuring uppercase alternates, numerals, punctuation and two weights. Coming soon...
Illustrations presented to Interbrand, during Master of Branding in Elisava
We wanted to generate a new perception in bankia clients, through financial education with a new touchpoint and co-branding in the coffee shops in spain's universities.
Otto Smartskin is the intelligent bioregenerable fiber, which was developed from Octopus DNA. It is exclusive and innovator in the bio-textil industry from 2211 d.C.. It dress you, quickly, comfortable, saving you time and money.
Serie of movies to promote the magazine.
for more info: