EVERYONE IS CREATIVE (IN THEIR OWN WAY)
It's ungrateful to everyone labelling us (from advertising field) as creatives and don't call creatives to other distinct area.
It's a prejudice to paint any designer as an artist. And it's a prejudice to only call advertisers as creatives.
We can't be reducers by thinking that only people willing to work in a field connected to arts are creative.
We may name ourselves as creatives, but we still believe it's preposterous to appropriate that term when successful people achieved the same success, because they applied creativity into their roles, which is the same creativity as ours — in a different context.
Kids are the most creative creatures on earth. The problem is that us (adults) shape them into our society and fear them, subtracting their courage and creativity.
Basically the creative person has to find problems and discover a solution with guts and any given resources.
If we look to creativity as a small field, the world would be smaller and therefore less innovative.
Release your creativity with truthful insights and sooner or later your creation will be recognised and enjoyed.
Everyone is creative.
(Cover with Fernando Chaves for the Cover Competition of June edition 2016 of Advertising Age)
Mixed 3d with drawing